This is how we do it...
First, we find out what meals people really enjoy, but which are
mostly not nutritionally balanced. Essentially, your
favourite foods that you feel a little
bit guilty about.
We study a whole bunch of products and recipes to figure
out where the meals are off balance - too high in some nutrients,
too low in others.
Next, we take the ingredients
and re-design the meal using the science-based
guidelines for health which have been published by the UK Food
Standards Agency. Essentially, we make sure that about 30% of
all the nutrients needed for a day are present in each meal, in the
If necessary, we may add some new, natural
ingredients to correct short-falls in the nutrient balance of the
meal, whilst maintaining taste and texture.
We make up the recipes to make sure that they look and taste great. They
are made using traditional methods, with the bread
base slowly fermented overnight, then the
freshest, nutrient-packed ingredients are
hand-applied on top of the fresh, ripe tomato
Once we are happy with that batch, we re-analyse the actual
cooked Eat Balanced meal, to check all the main
nutrients are all still there for you when you are
eating them - this isn't done very often my our competitors.
Finally, we get lots of ordinary people who value good
food to taste the Eat Balanced meal, and check that it tastes as amazing as we
can make it, before releasing it to the public.
And after that, we listen to feedback, and suggestions from consumers, to
help us improve our Eat Balanced meals, and to design more for the
We really hope you like our products. We've done it for
you. We put all the hard work in to making them, so that it
makes it much easier for you!