Why our products are different
Our food products are packed with the best, all natural ingredients - in exactly the right
proportions to make them a complete balanced
meal.
The nutrition team analysed loads of other pizzas and
found out that the main features were:

176 recipe refinements and lots of help from one of the world
top nutrition
academics later and we got the science and the
taste balanced perfectly. But that's up to you to decide! Where to
buy?
The clever
idea - Seaweed v Salt
And when it came to the thing that tips lots of pizzas over into
the junk food category, salt, we replaced half the salt with
seaweed! With less than 10% of the sodium content you get in
salt. The seaweed doesn't just provide the salty flavour it also
adds many other important nutrients, such as iron, iodine and vitamin B12.
Subsequently, all of our pizzas are already well below the UK
government's salt
targets (section 10), but they don't taste like they need
salt.
The tecnical
bit
Each of our pizzas focus on the UK Guideline Daily Amounts. The
Foods Standards Agency in the UK suggest that you should have 20%
of your daily nutrition from your breakfast, 30% from your lunch,
30% from your dinner and 20% left for snacks. Pizzas are
usually a lunch or dinner option. Therefore, our pizzas
helpfully give you 30% of all the nutrients you need.
At the end of the day it's about getting the right
balance.